For us, bringing AI toys from China to overseas markets has been a systematic process of research, adaptation, and long-term collaboration with international partners.
Understanding the Gap Between Domestic and Overseas Markets
In the early stages, we realized that the biggest challenge was not technology itself, but user mindset differences.
In the domestic market, parents often focus on novelty, interactive effects, and visible “smart” functions.
In contrast, European and U.S. customers are far more sensitive to long-term value, safety, privacy, and emotional impact.
Before finalizing any overseas product direction, we conducted in-depth research covering:
Interviews with overseas distributors and brand clients
Feedback from parents and educators
Analysis of best-selling AI and educational toys in Europe and North America
Reviews and discussions from platforms like Amazon, Reddit, and parenting communities
This research fundamentally reshaped how we design and position AI toys for global users.
What European and U.S. Customers Actually Want
Through this process, several core overseas demands became very clear:
1. Safety Comes Before Innovation
For Western families, especially in the U.S. and EU, toy safety is non-negotiable.
Materials, structural design, age-appropriate interaction, and compliance with local regulations (such as CE, FCC, CPSIA, and EN71) are baseline requirements—not selling points.
Parents want to feel confident that:
The toy is physically safe
The AI content is age-appropriate
There are no hidden risks in long-term use
2. AI Should Support Learning, Not Replace Parents
Unlike some markets that emphasize “AI teaching children independently,” overseas parents prefer AI toys to act as assistants and companions, not authority figures.
They value:
Encouragement instead of instruction
Curiosity-driven interaction rather than rigid learning paths
Content that supports language development, storytelling, and exploration
The AI is expected to spark conversations, not dominate them.
3. Clear Boundaries for Data & Privacy
Privacy awareness is extremely strong in Europe and the U.S.
Overseas customers frequently ask:
What data is collected?
Where is it stored?
Can parents control or limit it?
As a result, our AI toy systems are designed with:
Transparent data usage logic
Parent-controlled settings via APP
No unnecessary data collection
Trust is just as important as intelligence.
4. Emotional Value Matters More Than Feature Count
Overseas users are less impressed by “how many functions” a toy has.
Instead, they care about:
Whether the toy feels like a companion
Whether children enjoy using it repeatedly
Whether it grows with the child over time
This pushed us to focus on personality-driven AI, continuity in stories, and more natural voice interaction, rather than stacking isolated features.
How We Adapted Our AI Toys for Overseas Markets
Based on these insights, our approach shifted from “product export” to co-creation with global customers.
Key adjustments included:
Redesigning interaction logic to be softer and more conversational
Adjusting visual design and color schemes to match Western aesthetics
Customizing knowledge content to local culture, language, and education habits
Allowing flexible customization for overseas brands and distributors
Instead of offering a fixed product, we provide modular AI toy solutions that can be adapted to different markets, age groups, and brand strategies.
From Manufacturing to Global Partnership
With over 20 years of experience in toy manufacturing and a full supply chain based in China, our strength lies in combining:
Stable production capability
AI system customization
Long-term product iteration support
For overseas partners, this means faster market entry, lower development risk, and products that truly fit local users—not just imported concepts.
Conclusion
Taking AI toys from China to Europe and the U.S. is not about exporting technology—it is about translating values.
By deeply understanding overseas user needs around safety, privacy, emotional interaction, and educational balance, AI toys can successfully move from factories in China to family living rooms around the world.
This global alignment is what turns an AI toy into a trusted companion—no matter the market.
