The new trend of brand collaboration: when IP characters meet AI toys

Now parents buy things for their children, and it is no longer simple styles, especially baby 's toys. Appearance, gameplay, and meaning are indispensable. The hottest trend recently is that IP characters and AI baby toys are tied together to do things., completely refreshed everyone's perception of baby 's toys. In the past, children's toys were either soulless ornaments or plastic blocks with a single gameplay, but now, with IP blessing and AI empowerment, baby 's toys have directly transformed into "talking, temperamental, and interactive" friends, becoming a new outlet for brand cooperation.

In fact, it is not difficult to find that whether it is shopping mall shelves or e-commerce live broadcast rooms, more and more IP characters have stepped out of the screen and lived in AI baby 's toys. For example, Ultraman and Pokémon, which children are familiar with, are no longer just images in cartoons, but have become AI baby 's toys that can talk and interact. When a child calls Ultraman's name, it can respond, It can also play role-playing with children and tell IP-related stories, which is much more fresh than ordinary children's toys.

IP has its own traffic and fan base, and children can't help but want to own familiar characters when they see them; The AI technology injects "soul" into children's toys, making the originally static toys fresh, remembering children's preferences, chatting with children, early education, and even perceiving children's emotions. Attention also solves the needs of parents who want toys to have both companionship and educational significance.

In the past, when parents bought baby 's toys, what they were most afraid of was that the children would get tired of playing for two days, and eventually they would accumulate dust when they were idle. But IP AI baby 's toys completely solve this pain point. For example, the AI toy that a certain brand cooperates with a classic IP not only restores the classic shape of the IP, but also is equipped with a lightweight AI model. The dialogue delay is particularly low. It can accompany children to guess words, solitaire, and learn knowledge. It also makes parents feel that the purchase is worth it.

Toy brands have production, and IP parties have fan appeal. The combination of the two can not only make the IP image closer to children's lives, but also make AI baby 's toys more recognizable and homogeneous. Now on the market, whether it is a high-end AI robot dog or an affordable AI plush doll, as long as it is equipped with a popular IP, the sales will not be bad, which also confirms the potential of this wave of cooperation. In the final analysis, the core reason why parents are willing to pay for such baby 's toys is because it takes into account both companionship and practicality, and the brand has also found a new breakthrough.