The overall situation is polarized. Large merchants are getting bigger and bigger, focusing on brands and channels, while small merchants are becoming more and more difficult, and they rely more on volume to maintain. Moreover, the channels are becoming more and more flat, manufacturers are directly connecting with retailers, and the profits of wholesalers are compressed. Coupled with labor and rising rents, many merchants can only close their stalls and switch to warehouses for delivery.
Classic categories are absolutely indispensable in the baby's toy wholesale market, such as wooden building blocks, puzzles, and house sets. No matter how the trend changes, sales have been stable. This type of baby's toys has a wide audience, high cost performance, high recognition by parents, and is durable and has little after-sales service.
It can help wholesalers stabilize their basic market and avoid inventory backlog. We have been doing wholesale for so long, and the proportion of classic categories has always been not low. After all, whether it is an offline retail store or an online store, it is inseparable from such just-needed models. They are the basis for supporting business and the core of attracting old customers to repurchase..
Trendy new products, this is the growth point of the baby's toy wholesale market, which can help wholesalers flow and increase profits. The current trendy new products are mainly smart interactive toys, STEM scientific exploration toys, and trendy figures combined with culture.
These toys have high appearance and new gameplay. They are very popular with children and parents today, and their profit margins are higher than classic models. high. However, it should be noted that trendy new products are updated quickly and are easy to become obsolete. You should not blindly stock up on goods, otherwise it will easily cause a backlog of inventory and lose money. This is also the easiest pit for many wholesalers to step on when choosing trendy models.
As for the ratio, there is no fixed standard, but combined with the market, classic categories account for 60%-70%, and trendy new products account for 30%-40%, which is a relatively safe choice. Classic models stabilize sales, trendy models drive profits, and are flexible according to seasons and holidays.
For example, the proportion of new products can be appropriately increased during holidays, and classic models are usually focused on. In general, the key to the survival of the baby's toy wholesale market is to balance the ratio of the two, not to blindly follow the trend, nor to stick to ignoring new needs.
High-quality baby's toys, whether classic or trendy, can sell well as long as they meet market demand and are cost-effective. In the future, I hope that more wholesalers can find the right ratio, gain a firm foothold in the baby's toy wholesale market, and achieve steady profit.
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