Over the past two years, smart toys have become one of the fastest-growing segments in the consumer electronics market. According to iiMedia Research, China’s smart toy industry is projected to exceed 32 billion yuan in 2025, with an annual growth rate of more than 20%. Within this expanding field, Shenzhen-based INFUNITY has quickly drawn attention.
The company, founded in 2025, recently unveiled its first AI-powered toy — the Pulse V-1 Smart Toy Gun. It’s not just a sound-and-light gadget but a device that combines AI visual recognition, voice interaction, and learning functions. As the company puts it, the Pulse V-1 is “a toy that can play, talk, and teach.”
Two Modes, One Intelligent Core
The Pulse V-1 features two main modes: shooting and smart.
In shooting mode, players can switch among multiple “bullet types,” accompanied by vivid light and sound effects. It delivers a dynamic, immersive play experience. In smart mode, the toy’s built-in AI can scan objects, recognize them, and explain what they are — sometimes even switching languages to help children learn new words through exploration.
Unlike most smart toys that rely on cloud servers or preset scripts, the Pulse V-1’s AI runs on a custom voice engine with long-term memory. It can start conversations, remember user preferences, and adapt over time. INFUNITY’s creative team has also built an original story library with ongoing plots, keeping interactions fresh and engaging.
Manufacturing Roots Meet AI Innovation
INFUNITY may be new as a brand, but its roots go deep. The company evolved from Shenzhen Chuangqu Infinite Intelligent Devices Co., Ltd., a manufacturer with more than two decades of toy production experience. From molding and assembly to content creation, the firm controls the entire process in-house — a rare advantage in this field.
That background, the company says, allows it to maintain high quality standards while experimenting with AI-driven interaction. As Deloitte noted in a recent report on home-interactive devices, parents today prefer toys that can “guide and respond,” not just entertain. INFUNITY’s strategy fits directly into that shift.
A System That Engages Both Parents and Children
The Pulse V-1 connects to the INFUNITY mobile app, where parents can customize sounds, lighting, and set up daily missions. Children complete activities to earn virtual rewards and titles, while the app generates detailed usage reports showing learning progress and interaction time. The goal, the company explains, is to turn “playtime into a meaningful experience shared by both kids and parents.”
As AI chips and sensors become cheaper, the barrier to creating truly “smart” toys continues to fall. In the coming years, success in the toy industry may no longer depend on how long a toy lasts, but on how deeply it can connect.
With the Pulse V-1, INFUNITY isn’t just selling a toy — it’s testing how technology can make imagination last a little longer.
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