For parents, every “first” is chosen with care and love. But when we look closely at the market, many parents unknowingly make the wrong choice when it comes to a baby’s first toy. Not because they don’t care—but because they choose from an adult’s point of view.

The question facing AI-powered toys today is not a small one.

For decades, sensory toys for babies have followed a predictable formula: bright colors, soft textures, repetitive sounds, and simple cause-and-effect responses.

Today, however, I want to talk about something more specific: the experience of animal plush toys in everyday life.

In the world of childhood, few things match the warmth and comfort of a plush toy. Beyond being soft companions, these cuddly creations nurture imagination, support emotional growth, and provide endless hours of engagement. At INFUNITY, we’ve designed a range of plush toys that combine fun, creativity, and learning, making each playtime a special adventure.

The first years of life are a whirlwind of discovery. From the moment babies grasp their first rattle to the first time they notice colors, shapes, and textures, every new experience helps shape their understanding of the world. Baby learning toys and sensory toys play a vital role in this journey, offering more than just fun—they lay the foundation for cognitive, motor, and emotional development.

Walk into any baby store, and you’ll notice something immediately: pink toys on one side, blue toys on the other. For decades, the toy industry has quietly suggested that boys and girls “need” different things. But modern developmental science paints a different, far more nuanced picture — especially in the first 12 to 18 months of life.

Before they understand language, before they walk, even before they can fully focus their eyes, babies instinctively reach for softness. A plush toy is often the first object they hug, the first “friend” they hold on to during naps, and the first thing parents pack when leaving the house.

The global demand for plush toys wholesale continues to grow, driven by e-commerce brands, retailers, gift companies, character IP owners, and the fast-rising trend of AI-enhanced toys. Yet, choosing the right supplier is more complicated than ever. Quality expectations are higher, product cycles are shorter, and innovation has become essential.

Walk into any child’s bedroom today and you’ll likely see two generations of companionship sitting side-by-side: a soft plush toy that has soaked up years of hugs, and—just a few inches away—an AI toy humming quietly, waiting for its next interaction.