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Smart toy's personalized customization has become a new blue ocean

02/09 2026

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AI toys
There are more and more Smart Toys on the market now, but careful people will find that the same standard models can no longer meet everyone's needs, but personalized Smart Toys are becoming more and more popular. In the past, when buying Smart toy, whether it was for your own children or as a gift to a friend, it was the same style and the same function, and there was nothing new about it. Now, the personalized customization of Smart toy not only solves the problem of homogeneity, but also It has opened up a new track in the industry and has become a proper new blue ocean.
 
Smart toy

Some people may ask, isn't personalized customization just changing colors and printing names? In fact, this is not the case. Now the personalized customization of Smart toy has long exceeded our imagination. Parents can customize exclusive functions according to their children's age and hobbies. For example, if their children like to draw, they can add a painting interactive mode to Smart toy; If the child is learning English, customize exclusive English enlightenment content, so that Smart toy can fully meet the child's growth needs.

And for parents, this personalized Smart toy is not only more commemorative, but also better accompanies their children's growth. For example, you can input the child's voice into Smart toy, and let it tell stories and sing nursery rhymes in a tone familiar to the child; It can also customize exclusive growth files to record every small progress of children. Compared with the ordinary standard Smart toy, this product with an exclusive imprint can impress parents more and is more competitive.

In the past, many brands fell into homogeneous competition. Everyone's products looked alike and had similar functions. They could only rely on low prices to grab the market, and gradually lost their development momentum. The emergence of personalized customization has given brands a new starting point. They no longer need to get together to make standard products, but can stand out by relying on characteristics and customized services. This is why it is said to be a new blue ocean.

In addition, the technology is becoming more and more developed, and the application of big data and AI technology also makes the personalized customization of Smart toy simpler and more accurate. It can make customizations that meet the needs of consumers without spending too much cost., whether it is a big brand or a small and medium brand, can participate. More and more brands have begun to deploy this market and launch customized services, which further confirms the potential of personalized customization.

The current Smart toy is no longer limited to standard products, and personalized customization has become a new trend and a new blue ocean in the development of the industry. It not only meets the individual needs of parents and children, but also injects new vitality into the Smart toy industry, making
Smart toy no longer just an ordinary toy, but also an exclusive partner that carries emotions and meets needs.
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