Plush toys might look simple, but anyone who’s been in the toy business long enough knows one thing: this category never really disappears. Trends come and go, AI toys get headlines, but plush toys keep selling. They just change the way they’re used.

At first glance, plush toys and stuffed toys look like the same thing, and in daily conversations many people do use the two terms interchangeably.

Plush toys offer emotional shelter, while AI toys offer emotional practice.

Baby sensory toy trends explained: from basic stimulation to AI-powered interaction

Are AI toys for babies genuinely helpful innovations, or are they mostly hype wrapped in buzzwords?

In classic comfort psychology, the power of a plush toy is not what it does, but what it represents: stability, familiarity, and emotional continuity in a world that feels big and often confusing.

From January 12 to 15, 2026, INFUNITY will be heading to the Hong Kong Toys & Games Fair, bringing our latest AI-powered toys to meet partners and industry friends from around the world.

For parents, every “first” is chosen with care and love. But when we look closely at the market, many parents unknowingly make the wrong choice when it comes to a baby’s first toy. Not because they don’t care—but because they choose from an adult’s point of view.

For decades, sensory toys for babies have followed a predictable formula: bright colors, soft textures, repetitive sounds, and simple cause-and-effect responses.

Today, however, I want to talk about something more specific: the experience of animal plush toys in everyday life.