AI robots, on the other hand, raise more questions.

On one side, there are AI robots—talking, reacting, learning, sometimes even remembering a child’s name or favorite story.

The shift is clear: AI robot toys are no longer judged as toys alone. In 2026, they are being evaluated as systems—technical, psychological, and cultural systems that happen to live in a child’s hands.

From January 12 to 15, 2026, INFUNITY will be heading to the Hong Kong Toys & Games Fair, bringing our latest AI-powered toys to meet partners and industry friends from around the world.

When people talk about sensory toys for babies, the conversation often stays on the surface: soft textures, bright colors, maybe a rattle sound. But if you look a little deeper—especially through the lens of early brain development—sensory toys are not “extras” at all. They’re part of how babies learn to feel safe in the world, understand cause and effect, and slowly build the foundation for attention, emotion, and learning later on.

When people talk about baby educational toys, most of us still picture the same things: buttons to press, songs that repeat, letters and numbers introduced as early as possible. For a long time, that was the standard definition. A toy was considered “educational” if it could teach something directly and quickly. But if you spend enough time around young children, especially between the ages of three and eight, you start to notice that this idea doesn’t fully match how kids actually learn.

For parents, every “first” is chosen with care and love. But when we look closely at the market, many parents unknowingly make the wrong choice when it comes to a baby’s first toy. Not because they don’t care—but because they choose from an adult’s point of view.

The question facing AI-powered toys today is not a small one.

For decades, sensory toys for babies have followed a predictable formula: bright colors, soft textures, repetitive sounds, and simple cause-and-effect responses.

Today, however, I want to talk about something more specific: the experience of animal plush toys in everyday life.